Marketing Technology Job Market Trends

Agentforce is Salesforce's platform for building and deploying autonomous AI agents that support employees and customers 24/7. These agents are proactive applications equipped with specialized knowledge and capabilities, using large language models (LLMs) to analyze interactions and make decisions autonomously.

An AI-powered sales automation tool designed to enhance lead generation and customer engagement.

Zapier is a web automation tool that connects different web applications and services, allowing users to automate tasks and workflows without coding.

A leading marketing, sales, and customer service software platform designed to help businesses grow and manage their interactions with customers. Provides a suite of tools for content management, lead generation, and CRM integration.

Analyzes customer interactions and experiences across various touchpoints, providing insights to improve customer satisfaction and loyalty.

A method of comparing two versions of a webpage or app against each other to determine which one performs better, often used in marketing and product development to optimize user experience and conversion rates.

Responsible for overseeing and maintaining a website, ensuring its functionality, user experience, and content are up to date. Plays a key role in coordinating between content creators, designers, and IT specialists.

Manages social media accounts, creating content, engaging with followers, and analyzing performance to build brand presence and drive engagement.

Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked, driving traffic to their websites.