Marketing Technology Job Market Trends

Agentforce is Salesforce's platform for building and deploying autonomous AI agents that support employees and customers 24/7. These agents are proactive applications equipped with specialized knowledge and capabilities, using large language models (LLMs) to analyze interactions and make decisions autonomously.

An AI-powered sales automation tool designed to enhance lead generation and customer engagement.

Zapier is a web automation tool that connects different web applications and services, allowing users to automate tasks and workflows without coding.

A professional responsible for managing and maintaining the HubSpot platform to optimize marketing and sales processes. Ensures data integrity, customizes functionalities, and provides training to enhance team productivity.

Analyzes customer interactions and experiences across various touchpoints, providing insights to improve customer satisfaction and loyalty.

A leading marketing, sales, and customer service software platform designed to help businesses grow and manage their interactions with customers. Provides a suite of tools for content management, lead generation, and CRM integration.

An expert responsible for managing, organizing, and accessing digital content in various platforms. Ensures digital assets are cataloged efficiently to optimize retrieval and usage.

Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked, driving traffic to their websites.

A method of comparing two versions of a webpage or app against each other to determine which one performs better, often used in marketing and product development to optimize user experience and conversion rates.