Marketing Technology Job Market Trends

Zapier is a web automation tool that connects different web applications and services, allowing users to automate tasks and workflows without coding.

A leading marketing, sales, and customer service software platform designed to help businesses grow and manage their interactions with customers. Provides a suite of tools for content management, lead generation, and CRM integration.

A method of comparing two versions of a webpage or app against each other to determine which one performs better, often used in marketing and product development to optimize user experience and conversion rates.

A social media platform primarily focused on photo and video sharing, enabling users to create, share, and explore visual content. It is widely used for personal expression, brand building, and influencer marketing campaigns.

Manages social media accounts, creating content, engaging with followers, and analyzing performance to build brand presence and drive engagement.

Uses digital channels and strategies to promote products or services, including social media, email, search engines, and online advertising.

A suite of enterprise resource planning (ERP) and customer relationship management (CRM) software applications developed by Microsoft.

Provides expert advice on technology solutions, helping clients implement and optimize systems to meet their business needs.

A sector focusing on using technology to manage and analyze digital advertising campaigns. It enables advertisers to maximize reach and engagement through digital media.